A national campaign has launched to celebrate the work being done by care providers across the country in protecting elderly and vulnerable people from coronavirus.
Message of Thanks is a new digital message board that allows the British public to share warm wishes to those who work in social care, letting them know they are valued and supported.
The website was set up last week by TrustedCare, a care service referral platform, in partnership with the Care Workers Charity (CWC), and more than 840 messages of support have already been posted.
Mark Walford, CEO and founder of TrustedCare, said: “The concept is really simple; it is a giant message board in which anyone can leave a message or upload a picture of support to their local care service, or the sector in general.
“Over the past few weeks, we have been humbled by the amazing messages of support which have been sent via the TrustedCare website to social care providers across the country; from family and friends of those using the services, all the way through those who live on the same street and see carers popping in to an elderly neighbour.
“We wanted to capture these positive messages and make sure they are shared with the teams working on the front line.”
Within the first 24 hours of launching, the platform received over 2,600 visitors and 350 messages of support. The goal is to reach 50,000 messages of support for the social care community over the coming weeks.
Many care providers are getting involved in the campaign by adding the Message of Thanks widget to their website and by sharing the platform amongst clients, their families and across social channels.
The launch follows an appeal from the CWC to raise funds for care workers financially affected by the coronavirus.
The Coronovirus Emergency Fund is delivering grants to workers that are having to self-isolate.
Since March 26, the charity has received more than £611,000 in donations, but it hopes to raise £1 million by the end of May.